Rhett and Link are investing in creators who "have the ability to scale.' Their latest target is musician Daniel Thrasher.
Last year, YouTube stars Rhett McLaughlin and Link Neal — known collectively as Rhett & Link — announced the Mythical Accelerator fund, which will invest in individual digital-native influencers. As it launched the Accelerator, McLaughlin and Neal's Mythical Entertainment revealed comedian Jarvis Johnson as the first recipient of its investment dollars.
Now, Johnson has company. The second creator staked by the Mythical Accelerator is Daniel Thrasher, a musician whose witty videos have brought three million subscribers to his YouTube channel.